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Grab Profile

GRAB Denim Profile

Celebrating a decade in jeans, GRAB Denim have been market leaders since 1999. Since the label debuted their denim at Mercedes Fashion Week, GRAB Denim has forged a reputation for its design, great fit and affordability.

The history of GRAB Denim shows a stronger commitment to Women’s Fashion and Jeans. However, since July of 2008 – GRAB Denim has committed to being relevant not only to Women's Jeans, but also to Men's Jeans, with the launch of its much anticipated Men’s Collection. A completely new and separate Men’s Design Team now work hand in hand with the Women’s Design Team, to build collections and stories relevant for Youth.

The brand is now stocked in over 150 stores including major streetwear retailers such as Glue, as well as Australia’s premiere department stores David Jones and Myer. Fifteen GRAB Denim concept stores have been opened across Australia and New Zealand.

View our store locator to help find your perfect jeans!

SUMMER 09

Effortlessly fusing the eclectic style of Chloe Sevigny with the ‘tude of today’s’ Brat Pack leader, Harley Viera-Newton, is the brand new GRAB Denim spring collection. Aware that looking good results from unique styling and finding a quality fit, the GRAB crew have focused on creating jeans that are cut to suit a variety of styles, shapes and sizes. Doing the impossible GRAB have made sourcing the perfect jeans an easy task with denim available in four unique washes (authentic blue to double black) and styles including high-rise jeans, skinny jeans, low-rise skinny jeans, straight leg jeans and boot-cut jeans. Style you can truly GRAB a hold of.

GRAB denim celebrates its 10th year by cementing its place as one of Australia’s leading urban fashion brands.
 

Women’s Jeans Fits

Just as everyone has their signature drink, so too does GRAB Denim. They understand denim styles are a highly personal issue. The new GRAB Denim series comprises of a variety of cuts representing different style tribes from around Australia. From far north is the relaxed low rise ‘Darwin’ skinny jean. Representing Sydney, is the sexed up super high waisted, ‘Rushcutter’ Jean. Melbourne gets two mentions, with the bohemian boot cut ‘St Kilda’ jean and the effortlessly cool straight leg cut ‘Greville’ jean named after the famous shopping strip. In addition to finding the perfect cut for your style and shape, each jean comes in  exclusive finishes and a range of washes from a ‘15 year wash’ to a jet black denim

Men’s Jeans Fits

With the new introduction of the Men’s GRAB Denim Jeans collection, GRAB has designed three unique jean fits that reflect the essence of the Melbourne suburbs they have been named after.  The three fits are the FITZROY Mid waist straight leg, BRUNSWICK Mid waist slim fit and the RICHMOND low rise slim leg.

There is no doubting the Team at GRAB Denim understands their Consumer well…as the majority of the Team is the Consumer!! You will find most of them Shopping on a Friday night, Partying on the Saturday, and Recovering on the Sunday.